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According to Jupiter Research, by 2010 online marketers will spend $7 billion dollars on Pay Per Click advertising. Now more than ever, you must have an effective pay per click management strategy in place.
BeLocated.com has an entire certified paid search marketing team that's dedicated solely to managing your pay per click advertising.
We Guarantee First Page Rankings with our Search Engine Marketing services and also offer a 30 day Money Back Guarantee!
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Q: What is Pay Per Click?
A: Pay per click (PPC) advertising on search engines allows you to choose keywords you would like your site to appear for when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your website will appear in the results for the keywords you choose.
Q: What are the Major Pay Per Click search engine?
A: The major pay per click search engines in the US are Yahoo! Search Marketing (previously known as Overture and GoTo), which delivers paid results to many of the major search sites, Yahoo, MSN, AltaVista and Lycos included.
Equally important is Google's Adwords program, which gives you access to the search engine result pages of Google. The Google Adword text ads may also be displayed on web sites like AOL, Netscape, etc. If you want to reach as many potential visitors as possible, Yahoo! Search Marketing and Google Adwords will deliver. However, if you want to go for some of the more popular search queries, these search engines can be very expensive.
The smaller PPC services may also be of use. Admittedly, nearly none of them reach any of the major portals, but they do deliver results to a wide array of metasearch engines, and you can get clicks for a very reasonable price indeed.
Q: How do I know if Pay Per Click is right for my company?
A: Pay per click marketing can be an effective tool for your company if your website is found, or is not found in the organic listings. If your site is not found currently, a pay-per-click program enables you to get top rankings immediately and benefit from targeted traffic right away! You can also test out website conversion tactics in a controlled environment by analyzing the actions of the visitors from specific keywords once they arrive on your site from a pay-per-click campaign. If your site is found in the organic listings, having your site listed again in the pay-per-click listing can give you a competitive edge.
Q: Why do I need a pay-per-click management company to handle my account when I can deal with Yahoo and Google directly?
A: There is a lot more involved than simply choosing a few keywords and funding your Google or Yahoo account. Choosing the right keywords is the first step, but you must also attract the right visitors by using effective titles and descriptions, create a content rich environment for your visitors to land on, manage the ever-changing bid process, and track your results to determine ROI (return on investment). This is where BeLocated.com can help you.
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